The Intendance white paper 'Communicating - not just reporting - Corporate Social Responsibility: guidelines for a CSR microsite' establishes best practice guidelines for a CSR microsite. Communicating CSR credentials is a delicate task. Arriving at the right balance between too much and too little often takes time, not to mention the odd mistake.
The white paper covers;
- Integrity is paramount: “Don’t try shining the apple if the core is rotten.”
- To aid credibility, senior management should be included in the CSR process, and contribute directly to the creation of key content.
- Key Performance Indicators (KPIs) should be used to measure and monitor performance.
- Take advantage of the internet’s compatibility with innovative technology to engage with your audience on CSR issues. Get them involved by including interactive features like a carbon footprint calculator, or a guide that informs them of ways they can contribute to the wider goals of sustainability.
- Back interesting features up with in-depth online reports that are easy to navigate.
- Include case studies and peer recognition/awards to highlight your success.
Highlights include: Full of astute analysis and comment, this white paper is essential reading for those who want to improve their level of CSR
communication, and with it strengthen their company’s image in this highly topical field.
For more informatioin please visit http://www.intendance.com/research
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